Gudmundr Insights

Beauty is in the eye of the beholder

Bob Abernethy - Wednesday, March 11, 2015
I was recently watching a video about SAP HANA. I couldn’t help but notice and be impressed by the sincerity in the voice of the presenter, who was obviously a person with a technical background, when she described HANA as having “beautiful features” and being “a very wonderful database.” This was after she described HANA’s in-memory operations, column stores, parallelism, projections, dynamic aggregation, active and passive storage, real time replication, and SQL scripting. 

From a technical perspective, she is absolutely right. But her comments got me thinking about whether most executives and end users, and even power users, would be able to see the beauty in HANA, which to them of course is behind the scenes and not something they interact with directly, at least not knowingly. It led me to think about what would impress executives and other users and make them say “That is beautiful!” 

Because these users see and feel the front end rather than the back end (which would include HANA), they are going to see the beauty (or lack thereof!) in the front end while basically being oblivious to the back end and all the work that went into it. From the user perspective, the front end includes not only nice-looking charts and dashboards, it also encompasses their “experience” with it such as how easy it is to work with, how easy it is to get access to (including on their mobile devices), how long it took and what it cost to get the system up and running, how hard it is to add to it or change it or to share their work, and more. And most of all, whether it helps them get their jobs done better, at whatever level of the organization they are. 

These are just some of the reasons we are excited to be able to help your organization combine the beauty of the HANA back end and the Birst front end in one integrated and powerful cloud-based analytics solution. SAP and Birst have each created beautiful and powerful solutions, and we look forward to working with you so that someday your executives and users will say “Now that is beautiful!”

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